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Ocean Wise

Ocean Wise’s vision is a world in which oceans are healthy and flourishing. Their mission is to inspire the global community to become Ocean Wise by increasing its understanding, wonder and appreciation for our oceans.

Overfishing is a monumental, global issue. Ocean Wise seafood is a conservation program that aims to tackle this crisis, by working with and providing education to various actors within the seafood industry. Our partners, which include restaurants, retailers and suppliers, make the commitment to clearly label all Ocean Wise choices so consumers can make sustainable and educated decisions when purchasing seafood.

We also ensure our partners have the most current scientific information regarding sustainable seafood to help them make ocean-friendly buying decisions. The Ocean Wise symbol next to a seafood item is our assurance of an ocean-friendly seafood choice.