We may develop and maintain a confidential profile about you (including enquiries, comments, travel history and requests, and other personalized preferences) to improve your experience with us, to assist us in providing services to you, and to otherwise facilitate our interactions with you.
What is considered personal information?
Non-Identifiable Information — Personal information that is de-identified and/or aggregated and cannot be associated with an identifiable individual is not considered to be personal information. Adventure Canada reserves the right to conduct statistical analyses through the use of personal information and/or data collected, including the data collected from individuals who interact with us on an anonymous and/or aggregated basis in order to understand users’ interests, improve our products and services and measure interest in and use of our website. Adventure Canada reserves the right to provide its analyses based on such anonymous and/or aggregated data to third parties.
Why is personal information collected?
We collect various types of personal information in the course of offering services or providing services. You may provide us with personal information online or through our website, for example when you book a trip, when you create an account to manage your travel details, when you contact us with questions or request our brochure, when you leave a reply on the blog section of our website, when you subscribe to Adventure Canada’s newsletter or other commercial email communications, or when you interact with us through social media channels. As a traveller or potential traveller with Adventure Canada, you may be required to provide us with your personal information together with the personal information of those for whom you may be booking adventures, including name, date of birth, address, phone number, email address, credit card details, passport information, dietary restrictions, personal health information, and medication information. As a travel agent, you may be required to provide us with your personal information, including your name, agency information, address, phone number, and email address as well as with the personal information set forth above pertaining to the travellers or potential travellers who you represent.
The collection of this information is done to allow us to provide services to you as requested, including booking trips and accommodation, registering you to receive newsletters, answering your requests for information about our trips, and providing you with information about Adventure Canada and/or our services. Furthermore, this personal information allows us to:
- Understand the needs of our customers, whether such customers are travellers or potential travellers, or travel agents, as well as improve and personalize our products and services or develop new ones.
- Determine eligibility for our products and services.
- Subject, to your right to revoke consent, inform you about our products and services, or those of our partners, that we believe may be of interest to you, via direct marketing, or through mail, telephone or electronic means, and conduct after-sales marketing.
- Facilitate or confirm a transaction such as your subscription to our services, to provide you with information about your ongoing use of our services or your ongoing subscription or accounts, to inform you of any incident regarding the security of your information or in order to enforce a legal right or obligation.
- Provide ongoing service.
We only send marketing or promotional communications when you have subscribed for such communications, or where your consent to such communications may be implied by law. You may opt out of such communications at any time by following the unsubscribe instructions provided in any of the communications or by contacting our Privacy Officer.
Express and Implied Consent
We send commercial electronic messages (CEMs) for the purposes of promoting our products and services and building our community of likeminded travellers and advocates. To send you electronic messages we must have your express or implied consent.
Express consent is when you directly request or explicitly agree to receive our electronic communications. Examples of this are when you check the box that says “I would like to receive more information about Adventure Canada’s products, events, news, and offers” on the newsletter subscription form or when you call to be added to our email list. After express consent is collected, we can start sending you electronic messages until you unsubscribe or call us to remove you from our CEMs list. Adventure Canada reserves the right to have mandatory opt-ins on our CEM consent forms. For example, our webinar registrations require your express consent and, if not provided, you cannot register for the webinar.
Implied consent is collected when you make an inquiry about our products or services, for example when you submit a “Get a Quote” form. When you do so, we may add your email to our CEM list and send you promotional emails related to our product and services. Implied consent is time-limited. We can continue sending CEMs to you for six months from the moment we collected the implied consent or until you unsubscribe. If after six months you don’t provide us with explicit consent, we’ll remove you from our mailing list.
How is personal information collected?
We make every reasonable effort to ensure that the third parties that disclose your personal information to us have first obtained your consent. If you believe that a third party has inappropriately disclosed your personal information to us, please contact that third party directly. If the third party does not sufficiently respond to your inquiries, please let us know immediately.
How is your personal information protected?
To ensure that your personal information is protected, all personal information is stored in secure databases at secure addresses to prevent unauthorized access. Passwords, encryption devices and firewalls that are on par with the industry standard are used to protect these databases. Please note, however, that no data transmission over the Internet can be guaranteed to be 100% secure and, as a result, we cannot ensure the security of information you transmit to us over the Internet.
Access to your personal information is limited to authorized employees only. We keep our employees informed about our policies and procedures. Unauthorized access and disclosure of personal information are strictly prohibited. All of our employees are expected to maintain the confidentiality of personal information at all times.
With whom do we share your personal information?
Adventure Canada only uses and/or discloses personal information in accordance with the purpose for which such information was collected, and as set forth herein, unless subsequently consented to, or when required or permitted by law.
We have identified below when information is shared, or may be shared, by Adventure Canada: (1) generally; (2) in respect of travellers’ and potential travellers’ personal information; and (3) in respect of travel agents’ personal information.
(1) In General
When Required or Permitted by Law:
The type of information we are legally required to disclose may relate to criminal investigations. In some instances, such as a legal proceeding or court order, we may be required to disclose your personal information to authorities. Only the information specifically requested is disclosed and we take precautions to satisfy ourselves that the authorities that are making the disclosure request have legitimate grounds to do so.
Your personal information may also be disclosed in situations where we are legally permitted to do so, such as in the course of employing reasonable and legal methods to enforce your rights or to investigate suspicion of unlawful activities. We may release certain personal information when we believe that such release is reasonably necessary to protect the rights, property and safety of ourselves and others.
Business Transfer, Bankruptcy or Transaction:
No Sale or Lease of Personal Information:
Adventure Canada and its contracted suppliers never sell, lease or trade information about you or your travel information, as applicable, to other parties in the ordinary course of conducting business.
(2) Traveler Information
Travellers on the Same Booking:
If you do not want information to be shared with fellow travellers, please contact us and we will create individual bookings for you and your fellow travellers.
Third Party Partners and Suppliers:
In order to effectively provide you with our services, such as facilitating your booking, Adventure Canada may share your information with third party vendors, suppliers, and service providers, including ship management companies, charter airlines, hotels, insurance companies, equipment suppliers, and credit card processing entities, all of which may be located outside of Canada, governed by differing privacy legislation and therefore may be available to government authorities under lawful orders and laws applicable there. In such instances, Adventure Canada will use contractual or other reasonable means to ensure such third parties provide a comparable level of protection over your personal information while the information is being processed by such third party.
(3) Agent Information
Third Party Partners and Suppliers:
In making travel arrangements for the persons whom you represent, Adventure Canada may share your information with third party vendors, suppliers, and service providers, including ship management companies, charter airlines, hotels, insurance companies, equipment suppliers, and credit card processing entities, all of which may be located outside of Canada, governed by differing privacy legislation and therefore may be available to government authorities under lawful orders and laws applicable there. In such instances, Adventure Canada will use contractual or other reasonable means to ensure such third parties provide a comparable level of protection over your personal informationwhile the information is being processed by such third party.
Cookies and Technical Information
We may also collect and use the following type of information when you visit and/or interact with us on our website or online:
- Google Analytics — We use Google Analytics, which allows us to see information on user website activities including, but not limited to, page views, source and time spent on our website. This information is depersonalized and is displayed as numbers, meaning that it cannot be tracked back to individuals. You may opt-out of our use of Google Analytics by visiting the Google Analytics opt-out page.
- Google AdWords — We use Google AdWords Remarketing to advertise Adventure Canada across the Internet and to advertise on third party websites (including Google) to previous visitors to our website. AdWords remarketing will display ads to you based on what parts of the Adventure Canada website you have viewed by placing a cookie on your web browser. It could mean that we advertise to previous visitors who haven’t completed a task on our site or this could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is only used to indicate to other websites that you have visited a particular page on our website, so that they may show you ads relating to that page. If you do not wish to participate in our Google AdWords Remarketing, you can opt out by visiting Google’s Ads Preferences Manager.
- Social Media — We may also collect personal information about you from your interactions with us on Facebook, Twitter and/or Instagram as well as from your use of social media networks you participate in (“Social Media Channels”), although at all times, in compliance with applicable privacy laws. You may also choose to participate in a third party application or feature (such as one of our Facebook or Twitter applications or a similar application or feature on a third party website) through which you allow us to collect (or the third party to share) information about you, (including personal information) such as details of your friends/connections, “likes”, comments you have shared, groups and location. In addition, we may receive information about you (including your personal information) if other users of a third party website give us access to their profiles and you are one of their friends/connections or information about you is otherwise accessible through your friends’/connections’ web page, profile page, or similar page on a Social Media Channel or other third party website or interactive service. We may supplement the information we collect about you directly with the information we receive from third parties in order to enhance our ability to serve you, to tailor our content to you and send you details of promotions and/or offers which we believe may be of interest to you, although at all times, in compliance with applicable privacy laws.
To learn more about how cookies used on this website please read our Cookie Notice.
Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)
Adventure Canada may process your Personal Data because
- We need to perform a contract with you
- You have given permission to do so
- The processing is our legitimate interests and it’s not overridden by your rights
- To comply with the law
Your Data Protection Rights Under General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Adventure Canada aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Data.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent. You also have the right to withdraw your consent at any time where Adventure Canada relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
Adventure Canada recognizes the importance of safeguarding the privacy of children and encourage parents to check and monitor their children’s use of online activities regularly. Our website is not aimed at nor intended for children under the age of thirteen (13). If you are under the age of thirteen (13), please do not use our website, and if you are over the age of thirteen (13) but under the age of majority in the province or foreign jurisdiction in which you reside, you should use our website only with the involvement and permission of a parent or legal guardian. No personal information is purposefully or knowingly collected from children under the age of thirteen (13) by Adventure Canada without parental consent.
Can I access my information and who do I contact?
Upon request, and as permitted by law, we are pleased to inform you of: the type of personal information we have collected; how your personal information has been used; and any third parties to whom your personal information has been disclosed.
We also make every reasonable effort to keep your personal information as accurate, complete and up-to-date as necessary. If desired, you may verify the accuracy and completeness of your personal information in our records.
Please direct all requests regarding your personal information in writing to:
Attn: Privacy Officer
55 Woodlawn Avenue
Mississauga, Ontario L5G 3K7
E-Mail our Privacy Officer
Can I revoke my consent to Adventure Canada's use of my personal information?
Subject to legal and contractual restrictions, you can withdraw your consent to Adventure Canada’s use of your information at any time and with reasonable notice. If you withdraw your consent in respect of a purpose that is required by us to fulfill our products or services contract with you, we may not be able to provide you, or continue to provide you, with such products or services.
You may withdraw such consent at any time by contacting our Privacy Officer:
Attn: Privacy Officer
55 Woodlawn Avenue
Mississauga, Ontario L5G 3K7
E-Mail our Privacy Officer
We will respond to your written request as soon as reasonably practicable and, in any event, within thirty (30) days of receiving your request.
How is my information retained by Adventure Canada?
Except as otherwise permitted or required by law, your personal information will be retained for so long as is reasonably necessary to fulfil the purposes for which it was collected.
Cross–border Transfer of Personal Information
Adventure Canada may perform activities outside of Canada through third parties. Personal information may be stored, processed, or accessed in other countries and may be subject to the laws of those countries. In particular, information may be disclosed in response to valid demands or requests from government authorities, courts, or law enforcement in these countries. For example, information that is processed, used, stored or accessed in the United States may be subject to the Patriot Act and applicable anti-terrorism legislation, together with other legislation applicable within the United States.
I have more questions; how can I get further information?