Guiding Principles

Adventure Canada’s goal is to help every traveller become an enthusiastic ambassador for the regions and the cultures we visit. We believe travel is an opportunity to enrich people’s lives. And we believe getting to know the world is one way of becoming a better global citizen.


We engage, entertain, and educate by connecting people to each other and the land through innovative travel experiences. We cultivate connection and community. We celebrate culture. We are driven by heart, humanity, and hope.


We can be the company that does expedition cruising the best, but we can also be the company that does it for the best reasons.

Our Anchors

Safety First

Getting outside your comfort zone—safely—is the heart of our operation. Whether aboard a Zodiac, or on a hike, or in a community, you are always in good hands with us. Our trained professional staff are always at hand to ensure you are safe and secure. Decades of experience, intensive planning, and minute attention to detail ensure our Zodiac operations, expedition landings, and community visits run smoothly and safely.

Sincerity and Service

Everyone working at Adventure Canada believes in making the world a better place. Our business offers a unique opportunity to experience the deep satisfaction that comes with helping travellers have the time of their lives. We also have the special role of advocates and ambassadors for the people, wildlife, and environment in the places we visit.

A Sense of Fun and Wonder

Seeing new things, meeting new people, and exploring new places is literally wonderful: our travelling days are full of wonder! And that goes hand in hand with having fun. Whether it’s a dance party at Disko Island in Greenland, a soccer game in Mittimatalik (Pond Inlet), Nunavut, or a singalong off the coast of Newfoundland, we get the most of our trips by enjoying ourselves as we go.

The Transformative Power of Nature

Sailing the wide expanse of the north Atlantic Ocean, or Zodiacing into the Greenlandic fjords. Watching belugas cruise the glacier face on Devon Island, Nunavut, or glimpsing a moose at Gros Morne, Newfoundland. From the Costa Rican rainforest to the high cliffs of Ireland to the volcanoes of Iceland, connecting with nature humbles us, enlarges our hearts, and makes us more fully human.

Cultural and Environmental Integrity

At Adventure Canada, we believe that healthy cultures and a healthy environment go hand in hand. We also know that preserving cultural and environmental integrity is a lifetime commitment. From educating travellers, to training youth, to investing in communities, we make that commitment year-round.

Corporate Responsibility

Relationships with clients, staff, partners, providers, communities and organizations are core of our operation. We focus our efforts on ensuring our business dealings are equitable, and ethical while maintaining sustainable growth as a company.

Meaningful Cultural Exchange

The opportunity to engage with people from other cultures—to learn a little of their language, appreciate their art, and see their ways of looking at the world—is a core strength for Adventure Canada. But our commitment goes beyond simply enjoying the connections. We are actively helping provide markets for creative works, opportunities for speaking and advocacy, and support for cultural outreach—on trips, at home, and around the world.

Learning and Laughter

Learning is fun, and laughter is good for you! Our travellers tell us they can’t possibly take in all the educational opportunities we offer—but they are determined to try! Presentations from expert scientists; workshops with award-winning artists; readings from best-selling authors; plus discussion panels, quizzes, contests, film screenings, dances, and costume parties keep our travellers learning—and laughing!—throughout every voyage.

Giving Back

For decades, Adventure Canada has been investing in causes close to our hearts. Our Discovery Fund supports a wide array of groups working to change the world for the better. We conduct on-board auctions and fundraisers, offer platforms for organizations with shared values, and support dozens of events and charities throughout the year.

Concern for Conservation

Everyone depends on a healthy, thriving natural world. For Adventure Canada, that cause is even more obviously crucial: our business depends on showing travellers the most beautiful and pristine spaces. Our on-board programming is dedicated to informing and engaging our travellers. And Adventure Canada is a leader in establishing best practices for the expedition cruise industry, always seeking to make our contribution to global conservation a positive one.