Lori McCarthy - Taste of Place Ambassador

Lori McCarthy

Taste of Place Ambassador

Lori McCarthy is dedicated to the cultural foods of Newfoundland and Labrador through her company Cod Sounds and the Livyers Cultural Alliance.

Lori McCarthy identifies fiercely as a Newfoundlander, which means more than just geographical location of birth to her. Her passion for the land is matched only by her passion for food culture. Deeply rooted here, the skilled chef and outdoorswoman is guided by a sense of responsibility to place. The ethics of conservation and sustainability inform her every move, and she is as serious about protecting Newfoundland culture, resources, and food ways as she is about sharing them.

To be a wild chef, forager, hunter, educator, and chronic outdoorsperson is less unusual amongst Newfoundlanders than you might think. The culture is based on the values of resourcefulness and working with what the land provides. But Lori has made it her life, becoming a leader and advocate in a back to the land approach where traditional food culture is central. She's committed to keeping the wild game and foods of this province on our plates for generations to come, and passing on the pride she learned at her own mother’s knee to her own children who will inherit this island’s bounty.

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Lori grew up watching her mother make bread, pick berries, and preparing and preserving wild foods, and her father’s skills as a hunter and fisherman. She is proud to keep those traditions alive.

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Featured on CNN Travel – Explore Parts Unknown – Ultimate Traveler for her love of Newfoundland’s winter season, Lori offers cold weather experiences difficult to access anywhere else. Lori has garnered the attention of several television shows, magazines and newspapers for her work including National Geographic, National Post and Canadian Geographic Travel. She keeps a close relationship with the Nature Conservancy, as director on the Canadian Wildlife Association, and Nature Newfoundland & Labrador continues to invite her to speak at their events.

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Lori shares her knowledge freely and makes sure that the best wild ingredients have direct route to the island’s best chefs. Through her company Cod Sounds, she shares these foods and food practices through a variety of workshops. Her programming reflects her joys and passions, including immersive events like Girls With Guns, On The Hunt, Game Butchery, Wild Game Cookery and Foraging. These workshops are introducing a diverse population to the joys of food from the land and sea, connecting people and food to place, and ensuring the next generation will keep alive these most basic elements of culture.

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